Regardless of the
creative application, from content to completion, we
handle all aspects of commercial design. Corporate
identity, Website development, as well as e-commerce
Gary Cole Design provides innovative and practical
solutions that help your company sell your products
Effective design is about researching and
calculating before execution to assure that the
final product not only captures the potential buyers
attention, but produces positive results.
We work closely with you to measure decisions and to
consider what it means for your image, your
budget, your customers, and your industry.
As part of our partnership, we work with you to
enhance our process to arrive at the best possible
solution. We agree that you understand your business
and, we will collaborate with you throughout the
project to share your experience with your target
audience. We always listen to your input,
share alternate methods and change direction as
A successful design hinges on more than
merely aesthetics. Careful analysis of consumer
wants and needs coupled with strategic execution is
critical to the delivery of a successful product. We
merge targeted marketing goals with strategies that
produce results through fine design.
We have three major phases within our methodology.
These are the cornerstone of our success.
Collaborate – A Partnership is Formed
Here is where we begin, we form our partnership.
Client interaction is essential to meet your
objectives and keep the project moving in the right
direction. We are always ready to help guide
you through the process with clarity and ease.
During this phase, our team spends time
understanding you and your business. We need to
determine your organizational goals, your message
and expectations for this project.
Once we have a comprehensive understanding of your
place in the market and your business needs, we will
make strategic and tactical recommendations of how
to best achieve your goals. As part of your
marketing team, we will share alternate methods
involving decisions that will impact your overall
Create – From Collaboration
The information collected during collaboration phase
provides us with the roadmap for the creative phase.
This is where the fun begins! We symbolize an
abstract into an identity and construct hybrid
ideas. Our design team turns collaboration into
inspiration and provides you with concepts for
Communicate – Visual Impact
– Powerful Message – Positive Results
In this final phase your project moves from final
concepts to completed project. We deliver
effective advertising that will increase your visual
presence and produce positive results. We will also
suggest alternate uses for these same visuals and
messaging to extend your marketing budget.
In addition, our team will review and measure the responses
from your marketing efforts. We then evaluate and
fine-tune the results to strengthen your position
and increase brand recognition.